Insights
insights
Research and guides on how Australians choose Thai providers, what the platform model really costs, and the advertising rules that govern marketing to Australian patients.
what Australian patients search before they choose a Thai clinic
What Australians actually type before choosing a Thai clinic: total trip cost, licence checks, insurance cover and what happens if something goes wrong.
Read articlehow Australians decide on a Thai clinic
How Australian patients research a Thai clinic: weeks of cross-checking, the trust signals that win them over and why word of mouth caps your growth.
Read articlewhy translated English loses Australian patients
Australians read translated English as a risk signal in a medical decision. The patterns that give it away, and what native copy does to win the enquiry.
Read articlethe commission arithmetic: what renting patients really costs
What referral platform commissions really cost a Thai clinic at real treatment values, and the point where owning an Australian channel beats renting one.
Read articlethe two rulebooks: what a thai clinic may say to australian patients
The only guide to both sets of advertising rules governing a Thai clinic marketing to Australian patients: Thai pre-approval law and Australia's TGA regime.
Read articleWant to know what Australian patients find when they search for your clinic? Email me with your website. The report is free.
I reply within one Australian business day, and you will hear from me directly. I do the work myself.