the retainer

Two tiers, fixed deliverables at each, prices published. Your first 90 days include the foundation build described on the first 90 days page, at no additional charge. Retainers run month to month with no lock-in, and every number is measured in accounts your clinic owns.

Visibility: US$2,500 a month

The productised base tier, for one market: Australia. Fixed monthly deliverables:

• Ongoing Australian search and AI visibility work on your own site and pages.
• Technical and on-page upkeep of the Australian-facing pages.
• Review and Google Business Profile management, so trust signals keep accruing to your clinic.
• A monthly report drawn from your own accounts, against enquiries, not vanity metrics.

Your first 90 days on this tier include the foundation build: the Australian pages for two priority procedures, search foundations, tracking in your own accounts, and your review and Google Business Profile architecture.

Visibility does not include advertising management. It is the tier for clinics that want the owned channel maintained and growing organically before committing to paid media.

Acquisition: US$4,300 a month

The core tier. Everything in Visibility, plus:

• Paid advertising management to around US$5,000 a month of spend. Ad spend is separate and paid by you directly to the platforms, so the accounts and the history stay yours.
• Conversion work on the landing pages, improving the rate at which Australian visitors become enquiries.
• Monthly content written for Australian patients, in their English, answering the questions they actually ask.
• Advertising creative maintained for the Thai pre-approval process and Australian rules on an ongoing basis.

Your first 90 days on this tier include everything in the foundation build, plus advertising creative prepared for Thai pre-approval and written inside the Australian rules.

For context, a single All-on-4 arch is published by Thai clinics at prices that make one to two acquired international patients a month cover this tier comfortably.

The optional performance element

On the Acquisition tier, you can add a performance element: US$150 to 200 per qualified Australian enquiry above a baseline we agree in advance, capped at 30 per cent of the retainer.

The design is deliberate. It is a flat fee per enquiry, never a percentage of treatment value. A percentage of treatment value would make me a facilitator with an incentive to push expensive procedures, and it would tax every future patient the way platform commissions do. A flat, capped, per-enquiry fee stays a marketing fee. It gives you the shared-risk structure this market is used to, without importing the part of the commission model that costs you the most. Enquiries are counted from tracked forms and WhatsApp in your own accounts, so the number is auditable by you, not asserted by me.

No lock-in

There is no minimum term. Retainers run month to month. If the work is not earning its place, you stop, and because everything was built in your accounts from the start, you keep the site, the tracking, the ad accounts, the reviews and the content. Compare that with the platform alternative, where commission rates reported across the industry run from 7.5 to 30 per cent per patient. On a US$10,000 All-on-4 arch, 15 per cent is US$1,500 for that one patient, and four or five platform-acquired patients a month is the equivalent of US$6,000 to 7,500 a month, forever, with pricing-parity obligations attached and no owned asset at the end. Those platform rates are mostly industry-reported rather than published, so I state them as ranges, but the shape of the arithmetic does not change.

Measurement in your accounts

Everything is reported from analytics, advertising and tracking accounts that belong to your clinic. I report against enquiries and booked patients, and you can check every figure yourself, or have anyone else check it. In a market that has learned to distrust marketing claims, this is the trust mechanism: not my word, your data.

Where the band sits

Good English-language work from a Bangkok agency already costs roughly the same as these tiers. The difference you are paying for is not the price, it is the specialty: the Australian market knowledge no Bangkok generalist holds.

Start with the free report

Before any retainer, and before any payment at all, I will show you what Australian patients actually see when they look for your clinic. Request your Australia Visibility Report.